Part One: Articulating your Strategy

This part of the process will help you articulate what outcomes for people you are trying to achieve and what you are doing, or plan to do, to achieve them. This is accomplished by filling out each layer of a theory of change logic that you can see below. You will be guided to be specific and detailed about your goals and what is needed to reach them. This may take time and require you to develop a few iterations of your thinking. But the reward will be the ability to design a set of indicators that will offer genuine insights about progress and challenges.

The sequencing of the steps will help you to adopt a logical approach and to get the best results from using the tool. However, users will inevitably find the need to circle back and refine thinking done at earlier steps. As such, the step-by-step logic is a starting point and should not restrict holistic thinking.

A theory of change logic