Part Three: Develop Targets and Indicators

This is Part Three of the process. In this final part, you will make decisions about what you want to achieve by when, and about what to measure and how to measure it for all stages of your theory of change and for the contextual factors you identified in Part Two.

  • Step Six provides guidance on articulating targets for what you want to achieve, for whom and by when with regards to Outcomes for People. Creating thoughtful targets with buy-in from relevant internal and external stakeholders can galvanize enthusiasm, forward momentum and investment for positive change.
  • Step Seven focuses on how to create a set of interconnected indicators and real-world data that will help you to see the actual relationships of cause and effect across the theory of change. This provides an evidence base to identify the degree to which your activities are leading to the change your are trying to deliver. It will help you make sense of progress and shortfalls and allocate resources accordingly.

Both steps and the associated templates, provide a structure and tips to help you articulate targets and indicators. Reaching clarity for all the ingredients of well-defined targets and indicators will likely be an iterative process. In the first instance, complete Steps Six and Seven in draft form: think creatively, include questions to be addressed at a later date, and don’t worry about leaving gaps.

The final part of the guidance offers some tips to follow and pitfalls to avoid when developing both targets and indicators. You should keep these in mind when completing Steps Six and Seven.