MATILDA DONALDSON | COMMUNICATIONS MANAGER
As Communications Manager, Matilda works with Shift’s team of experts to provide communications support for Shift’s mission, helping to drive positive transformation in corporate practice.
Matilda brings a wide range of experience working with national and global sustainability NGOs, particularly in the field of sustainable food and farming and supply chains. Most recently, as Organic Cotton Program Coordinator at Textile Exchange, she worked to scale up the production and adoption of organic cotton, as part of Textile Exchange’s mission to accelerate the uptake of preferred fibers and materials to meet greenhouse gas emissions reduction targets.
Prior to this, Matilda worked in communications roles at the World Business Council for Sustainable Development (WBCSD) in Geneva, and at the Soil Association, the UK’s leading organic food and farming charity. As a communications intern in the Climate and Energy team at WBCSD, she focused on scalable solutions to the climate crisis. Subsequently, as Press Officer at the Soil Association, she landed critical food, farming, and environment stories in outlets such as the BBC, the Guardian, and the Financial Times, at key moments during the Brexit transition and Covid-19 pandemic.
Matilda holds a BSc in Integrated Environmental Studies from Jacobs University Bremen. She is currently based in the United Kingdom.