Using Experiments to Assess Behavior Change Interventions

The ongoing relationships that a company, its suppliers or other business partners have with potentially affected stakeholders are a product, in good part, of the way those business actors behave in their interactions. This is why many companies invest time and resources in promoting – for example via training, guidance, incentives or even workplace signage – specific behaviors of company management or employees.

Experiments – specifically the application of Randomized Control Trials (RCTs) – that integrate stakeholder voice can determine whether and to what extent such behavior change interventions and programs lead to intended outcomes.

Use this method to:

• Analyze and observe if desired behaviors are being practiced and if they can be attributed to a company’s intervention.
• Focus resources on interventions that work and abandon initiatives that do not deliver improvements from the status quo.